The Mobile Makeup Experience
It's All About You


Our Company

Created for women, designed by women, fueled by women and managed by a women, MyMakeUp101 has only one goal – to help women, worldwide, face their day feeling good about themselves.

Why create a new cosmetic experience?

Women are connected, women are influential, women are they say “if women aren’t happy, nobody’s happy”....whenever we are happy, we have a positive impact on everyone we come in contact with and that ripples outward. Our presence is felt.

We’re happy when we feel good about ourselves and we show it....we smile, we strut, we move with a confidence and grace and conviction.... With all the beauty sites and venues available, for ideas, products and information, we thought long and hard about creating something new, fresh, exciting, easy to use and, most important, just for you!

We asked women of all ages, everywhere we went, what makeup information they would like to have instant access to. They wanted to know not only which colors would make them glow, but, even more critical, how to apply them to make the most of their own natural beauty.

My Makeup 101 is an artistic and interactive tool that allows you create and learn, at the same time....and it’s fun! It’s like having your own professional makeup artist in your pocket-she’ll even go shopping with you!

Our Products

All of our color cosmetics, skin care and other makeup essentials are made in the USA. Our cosmetics are long lasting, hypo-allergenic and versatile, with a high SPF and naturally healing properties.

Our mineral makeup is 100% pure, 100% natural, 100% preservative free and 100% gorgeous color. Your color options are unlimited because our minerals are versatile, blendable, breathable and the results are always fabulous. For example, you can mix any of the minerals into clear lip gloss or clear nail polish and create your own unique lip gloss or nail polish. Moisten an eyeliner brush, dip into any mineral product, apply and, voila!...liquid eyeliner a la you!

A glowing transformation can be achieved in as little as 5 minutes with the simple application of mineral foundation, eye and lip colors. Never feel cakey, oily or heavily made up again.

Our soy protein based skin care products help your cells to oxygenate themselves, preserve their energy reserves and metabolic abilities, thereby enabling the skin to take a more active role in its defense against aging.


About Thea Madden

Founder and CEO of MyMakeup101

For over 30 years, Thea Madden has been immersed in the world of women - through the fields of fashion and makeup, she has worked on 5 continents with thousands of women, of different ages, different lifestyles, different needs. From Cancer survivors to high school students moving into the job market; from stay at home moms to corporate CEO’s; from the bush areas of Africa to the tropics of the Philippines and from the salons of Italy to Mexican haciendas. Thea has shared and worked with all of these great women. They want the same things. These natural beauties all have the desire to glow with their own energy and face their world with confidence and strength.

Learn more about Thea Madden by visiting her Blog.


I strongly support charities that have an impact on women and their families! Please find below, my favorite charities and I urge you to click on their links and support their wonderful work.

Women for WomenWomen for Women International provides women survivors of war, civil strife and other conflicts, with the tools and resources to move from crisis and poverty to stability and self-sufficiency, thereby promoting viable civil societies.

NCADVThe mission of NCADV (National Coalition Against Domestic Violence) is to organize for collective power by advancing transformative work, thinking and leadership of communities and individuals working to end the violence in our lives.

Emerald Heart Cancer FoundationThe Emerald Heart Cancer Foundation is dedicated to providing financial support and resources for women in complementary and alternative treatments for cancer.